Greetings from Digital Content Next’s publisher summit in Orlando, Florida, where the chilly weather is a fitting metaphor for the publishing industry.
The gathering of a who’s who of companies (DCN members include Bloomberg Media, the FT, and New York Media, among many others) took place after a brutal couple of weeks for the industry, with layoffs hitting publishers from Condé Nast and Gannett to HuffPost and BuzzFeed News. To some, a sustainable model for online news seems even more elusive than ever.See the rest of the story at Business Insider
Consumers are doing everything they can to avoid ads. Here’s how P&G, one of the world’s largest advertisers, is finding a way around that.Unilever’s Keith Weed says the company’s sustainable brands are delivering 70% of its growthThe TV industry talks a big game about reinventing how advertising works but struggles to change the way business has been done for years
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